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Ember & Hearth Candles
Project type
Brand Strategy & Visual Identity
Date
October 4, 2024
Project Goal
For this visual identity and brand strategy project is to create a cohesive and visually compelling brand that fully captures
the essence of warmth, comfort, and sustainability. I want to help the brand stand out as a luxury, eco-friendly candle company, where
every element—from the logo to the packaging—conveys the personal, handcrafted nature of the products. The strategy needs to reflect the soothing, nature-inspired experience the candles offer while emphasizing the environmental consciousness that lies at the heart of the business.
Unique Selling Points
handcrafted, Eco-Friendly Luxury, Nature-Inspired Scents for Personal Comfort, and Sustainable Design, From Wax to Package
Core Values
Warmth in Every Flicker, Crafter with Care, Sustainable Serenity, Inspired by Nature & Designed for You
Tone of Voice
Embrace Warmth, Inhale Serenity, Ignite Relaxation, Awaken Tranquility
After years of searching for candles that truly captured the essence of a cozy, minimalist space, our founder, Mark, decided to take matters into his own hands. With a passion for craftsmanship, a deep love for nature, and a commitment to eco-friendly living, he began creating hand-poured candles that did more than just scent a room—they crafted an experience.
Mark believed that every candle should evoke a sense of warmth and tranquility, a flicker of light that turns any space into a sanctuary. What started as a personal journey to create the perfect candle soon grew into Ember & Hearth, a company dedicated to transforming homes into havens of calm through carefully curated, nature-inspired scents.
Each candle is crafted with care, using sustainable, high-quality materials to reflect our deep respect for the environment. From the warm, welcoming glow to the soothing aromas, our candles are designed to be more than just a product—they’re an invitation to relax, breathe, and embrace the present moment.
Rooted in the belief that luxury can be both sustainable and personal, Ember & Hearth strives to make every flicker a reminder of the simple joys found in the comfort of home. Today, we continue to honor that mission, creating candles that are as thoughtful as they are beautiful, with scents that feel like home.
