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Harvest & Herb
Date
September 2024
Project type
Brand Identity & Brand Strategy
Project Goal
The ultimate goal of this brand identity project for Harvest & Herb
is to establish a compelling and cohesive presence that authentically reflects our innovative and adventurous spirit. We aim to create a distinctive brand identity that sets us apart, with a visually engaging menu that showcases our unique hemp-infused dishes and an immersive experience that brings our vision to life. By aligning every aspect of our brand with our core values and goals, we seek to attract and engage a loyal audience, drive excitement, and set a new standard in the culinary landscape.
Unique Selling Points
Hemp-Infused Culinary Innovations | Seasonal, Farm-to-Table Freshness | Exclusive Pop-Up Experiences
Core Values
Innovative, Mindful, Community-Oriented
Tone of Voice
Bold Disruption, Adventurous Curiosity, Authentic Connection, Innovative Insight
The origins of Harvest & Herb are rooted in a shared hunger for something more—a desire to break free from the ordinary and challenge the norms of the culinary world. We are a band of culinary rebels and passionate explorers who believe that food is more than just sustenance; it's an experience, a journey, and a revolution.
We set out to create something that defies expectations, blending the best of farm-to-table dining with the untapped potential of hemp, daring to go where others haven’t. Our purpose is simple yet audacious: to tear down the walls between gourmet dining and the natural, holistic benefits of hemp. We are here to transform how people think about food, to offer a space where flavor meets freedom, and every meal is an adventure.
At Harvest & Herb, we invite our guests to step into the unknown, to savor the unexpected, and to explore a new frontier of taste and wellness. This isn't just about dining; it's about discovery, connection, and pushing the boundaries of what’s possible.
