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Sam And Juicy

Project type

Brand Identity, Strategy, and Messaging

Date

November 2024

Sam and Julia are a wife duo with a shared passion for food, travel, and creating joyful experiences. What began as a personal adventure—exploring local eateries and uncovering hidden gems—quickly transformed into an online space that celebrates the beauty of food and the thrill of discovery. Through their content, they invite followers to join them on a vibrant journey filled with flavor, laughter, and love.

“Juicy” began as an affectionate nickname for Julia, who’s always diving into bold, flavorful dishes and bringing extra zest to every experience. Together, Sam’s grounded approach and Julia’s playful spirit capture the perfect blend of flavors, making their content relatable and unique.

Based in Orlando, Sam and Julia offer a mix of hometown charm and wanderlust, uncovering the best of both worlds—from cozy neighborhood spots to global culinary adventures. Their content spans everything from street food and casual bites to fine dining, guided by their belief that every meal, no matter how simple or extravagant, tells a story worth savoring.

Beyond food, Sam and Julia share candid glimpses into their life as a couple, creating a welcoming space where followers feel like part of the family. With warmth and humor, they proudly represent the LGBTQ+ community, fostering connection and inclusivity. Their goal is simple: inspire others to savor life’s moments, try new flavors, and always leave room for dessert.

Through honest reviews, behind-the-scenes stories, and travel inspiration, Sam and Julia have built a platform that connects food lovers, explorers, and anyone seeking joy in the everyday. With the motto “Pretty Drinks, Big Bites, and Fab Fits,” they celebrate the intersection of food, fashion, and fun. For them, life is an adventure best shared, and every bite is an invitation to enjoy the journey.

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